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Not your average cool bag.

Let's find out what makes her so special...
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Keep Cool and Carry Everything

With an insulated interior, seperated into two - there's no denying she's the coolest bag around.

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Spills? No pressure!

Fully wipeable inside and out - because life happens.

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Go hands free

Outer straps hold your towel, yoga mat or PIW Everything Blanket, while your PIW bottle has it's own pocket on the outside.

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Pockets for everything!

Carry more, stress less. Keep your valuables safe with an inside zip pocket big enough for your phone, keys and purse.

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Pretty & Practical

"After creating the PIW bottle and tumbler to keep wine cold and launching my dream picnic blanket, I realised I was still missing one thing - a cool bag that was actually cute and practical. Cool boxes were bulky, cool bags were ugly, and I was tired of lugging around multiple bags. So I designed the bag I actually wanted to carry - one that looks chic, feels amazing, and carries everything without compromising on style. Three years (and many samples) later, The Cool Cool Bag was born - and she’s ready to level up your summer."

- Lucy Hitchcock, wine lover & founder