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From the very first moment I dreamt up Partner in Wine, my main goal was to see my wine bottles and tumblers stocked in Selfridges, and I thought I'd share a little bit about why this was so important to me.

My very first job after I left uni was working at a media agency just behind Oxford Street. Every single lunchtime I'd go on a walk all the way from Oxford Circus up to Bond Street and into Selfridges. It's my all time favourite shop and I spent hours walking around there looking at clothes, shoes, jewellery, perfume and makeup.

I'd always thought how cool it would be to one day have a product in Selfridges, I just didn't know what.


I can't believe just seven months after launch, and on the day we went viral on TikTok Selfridges reached out and asked if I would be interested in Stocking with them.

You can find our some of our best-selling colours on the shelves: Pink, White, Stainless Steel, Merlot, Desert Sand and Khaki on the shelves!

If you head to Selfridges to find us, make sure you snap some pics and share them with me on Instagram!


Six months after securing our first stockist, I was delighted that Selfridges wasn’t the only retailer that reached out after *that* viral video…

Oliver Bonas is one of my go-to shops for homeware and gifting, and so it felt like such a natural fit for Partner in Wine to be stocked there. They’ve been the most wonderful team to work with, and I’ve always felt that they have been hugely supportive of the small business community.