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The story of a woman on a mission to make wine cool again.

Hello, I'm Lucy.

I started Partner in Wine in 2020, during lockdown, after I couldn't find anything that would keep my wine cold during a socially distanced drink in the park with my best friend. I remember thinking surely there’s a better way to take wine out with you without it going warm… and without carrying something that felt like it belonged on a camping trip. So I created the Partner in Wine bottle, an insulated wine bottle that actually keeps a full bottle of wine perfectly chilled, and looks good while doing it.

Lucy Hitchcock Partner in Wine

From one product to a whole experience...

What began as one product quickly turned into something much bigger. As I started using it, I realised it wasn’t just the bottle that was the problem, it was everything around it. Picnic gear was either practical and ugly, or pretty and completely useless. So I set out to redesign the whole experience. Today, Partner in Wine is a design-led picnic brand, from glass-free tumblers and oversized blankets to cool bags that actually work, all created to make outdoor drinking feel effortless and elevated.

Woman holding a glass of champagne in front of a decorated Christmas tree.

Wine but make it accessible

Alongside building the brand, I’ve been sharing my love of wine online. You might know me from Instagram or TikTok, where I break down wine in a way that feels a bit less intimidating and a lot more relatable. Whether it’s supermarket finds, wedding wines, or explaining why a certain bottle is worth it, my goal has always been to make wine feel more accessible and fun, not something you need a textbook to enjoy.

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Built in real life

Everything I create is rooted in real life. I design products I actually use, for the kind of moments I want to have more of, long lunches, beach days, park drinks with friends. I’m also a self-funded small business owner, which means every launch, every restock, and every new product has been built from the ground up with my community at the centre of it.

The Mission

Partner in Wine has grown far beyond what I ever imagined when I had that first idea in the park, but the mission is still the same. To make wine on-the-go feel as good as it does at home, and to create products that are as practical as they are pretty.

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